7 richag: labor, audience, siyosiy aloqa va obroʻ
Qolgan toʻrt richag: xodimlar, auditoriya, siyosiy aloqalar va obroʻ. Eng ishonchli uzoq muddatli aktiv bu obroʻ, auditoriya esa yozishdan boshlanadi.
Odam umri davomida 7 ta (richag, leverage) larni rivojlantirishi kerak ekan. (Davomi)
4. Labor - xodimlar richagi. Who not Now. Ishlarni boshqa insonlarning qo'li bilan qilish. Odamlarni boshqarishni o'rganish.
“Labor means other people working for you. It’s the oldest form of leverage.”
Buning uchun 4 ta narsani bilish kerak: - HR - SOP tuzish - org tizim qurish - boshqaruv
5. Audience — media leverage. Shaxsiy brend qurish. Ko'p sonli, sizni bir maqsadda kuzatadigan auditoriyaga ega bo'lish. “If you have a strong personal brand or audience, you can build anything.”
Buni boshlashning eng oson yo'li - yozish. Keyinchalik doimiy ravishda kontent chiqarish.
6. Political links - netvorking. Katta ta'sirga ega tanishlarga ega bo'lish. Lekin yaxshi yo'l emas, juda katta riskli yo'l.
Naval shunday deydi: “It’s fragile, corruptible, and doesn’t scale well.”
7. Reputation - obro / ishonch. Doim va'dani ustidan chiqish. Kech qolmaslik. Natijani ko'rsatish. Vaqtida javob berish. Katta risklarni ola olish.
“Play long-term games with long-term people. In the long term, your reputation is your most valuable asset.”
“Your reputation is the most important asset you can have. Build it slowly and keep it clean.”
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